![]() ![]() The demonstration highlighted in-vehicle video entertainment among other services with enhanced geo-targeting capabilities and location based targeted ad insertions. By design ATSC 3.0 uses Internet-based technologies to bring new life to the local TV broadcast platform with the ability to empower new types of business models and services for broadcasters and the markets they serve.”įor example, late last year the Sinclair owned ONE Media Systems, Hyundai Mobis and CastEra, in a joint venture with SK Telecom (the largest mobile operator in South Korea), demonstrated, the synergy of NextGen TV with 5G. Moreover, NextGen TV converter boxes are available although for now they are costly.īIA’s managing director Rick Ducey argues that, “ATSC 3.0 branded for the consumer market as NextGen TV can be seen as something much bigger than a standard change to improve TV audio, video, and data services for consumers. Consumers however, will not have to rush out and buy a new television set, the FCC has mandated that for the immediate future, ATSC 1.0 signals will remain intact as NextGen TV is rolled out. Hisense and Vizio have announced they will be ramping up its production of NextGen TV enabled sets this year. Most major TV manufacturers are now selling sets embedded with NextGen TV tuners.įor example, Sony’s entire line of television sets are NextGen TV compatible while Samsung and LG have them in their high-end models. To receive the full benefits of NextGen TV, consumers will be required to purchase an ATSC 3.0 compatible television set or reception device with a NextGen TV tuning capability. The NextGen TV signal is not compatible with the ATSC 1.0 tuner prevalent in most television sets. ![]()
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